E’ una realtà curiosa: si sta attenti a conoscere nel profondo la persona con cui si decide di svegliarsi per il resto della vita, ma si sta altrettanto attenti a ciò che, ogni mattina, con lo sguardo ancora tra i sogni e il pensiero di fare tardi al lavoro, ci si spalma sul proprio stesso viso?
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It ‘s a curious fact: you are careful to choose the person you decide to wake up with for the rest of your life, but are you so careful to what, every morning, you spread on your own face?
When a few years ago I became interested in INCIs (cosmetic ingredients, in a broad sense), I found myself amid a flood of questions concerning not only the content of the products that, confident and perhaps a bit naive, I used, but also concerning what kind of role I wanted to have in the consumer world and on this planet that I have lived long without awareness.
The environmental issue is a painful chapter these times: problems with litter, problems with pesticides, ending non-renewable resources, substances with uncertain effects on people, global warming, pollution of any kind …
The list, looking at it all together, is long and scary and makes you feel powerless.
But people, each person is far from powerless when worried about what, in their own ability, can do concretely.
So, along with Colin Beavan who inspired me, I asked myself: what am I doing, exactly? And here, at this point, is the beginning of a process that involves the small choices every day. So: why organic makeup?
A choice for the environment: organic cosmetics means primarily ecological products, with small environmental impact and sustainable, because the ingredients do not harm the flora and fauna, not synthetic, controlled in origin (almost always organic, which means no pesticides). Moreover, almost always (because you should trust no one) products are not tested on animals.
A choice for self care: thinking about what are I would like to put on my face first thing in the morning, paraffin and silicone are certainly not among them, especially since there are now very good alternative. Sure, the idea of beauty that lies behind it deviates a bit from some female models that are daily showed bt TV: no counterfeit beauty, but more natural faces, whose core is formed by the uniqueness of each individual and not by a conformation standard.
A choice for the world that I want: each purchase is like a vote, to the company, its policies, its types of products. So, when I thought about it, I decided to do it only for companies whose values match who I really am, behind which there is interest and care for those who will then use the products and commitment to achieve something good.
And this explains, in short, how and why the idea of Organic Brides …